As if summer couldn't come soon enough, we just got word this morning that Beyoncé is the new face of H&M's upcoming collection. In the beachy campaign shot, the gorgeous star exudes retro glamour in patterned hot pants and a plunging cream-colored top, accessorized with tropical flowers pinned both to her sideswept hair and her peep-toe heels. Jay-Z's wife radiates confidence and even a sense of luxury in the middle of paradise (the Bahamas, to be exact) undoubtedly bringing tremendous appeal to the popular (and affordable!) mass retailer. According to her she said she had always liked H&M's focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements—fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial," the star said in a release.
Look out for fabulous new warm-weather clothes, as well as additional campaign shots anda mesmerizing commercial featuring a new song from the singer, "Standing on the Sun," to roll out in early May.
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